Marketing dashboards keep getting more complicated. Tools track hundreds of metrics across dozens of channels. Executives are drowning in data while struggling to answer the simplest question: ‘Is our marketing working?’ The problem isn’t lack of data – it’s lack of focus.
Performance marketing works brilliantly when built on a solid strategic foundation. Without it, you’re just optimizing your way to nowhere in particular. Most marketing departments operate with a massive disconnect between strategic goals and tactical execution.
Everyone’s scrambling to implement AI in their marketing. The hype is deafening. But here’s what nobody’s telling you: AI marketing tools without human intelligence aren’t just ineffective – they’re dangerous. The most dangerous myth is that you can ‘set it and forget it.