Control How Prospects See Your Business Online
The way your business appears online means everything to prospective customers. A recent survey revealed that 87% of people research a new product or service provider online prior to making a buying decision. If leveraged properly, this can give you a huge advantage against your competition.
How Important is Online Reputation Management?
- 70% of consumers consult reviews or ratings before making a purchasing decision. (BusinessWeek)
- 97% of consumers who made a purchase based on an online review felt the review was accurate. (Comscore/The Kelsey Group)
- 158% is the average growth of consumer traffic to the top 10 review sites in the last year. (Complete.com)
- 51% of consumers use the internet even before making a purchase in a brick and mortar store. (Verdict Research)
Generally, our work falls into two categories: Mitigating any negative brand associations, and promoting positive buzz. We develop custom strategies for dealing with disgruntled employees, sneaky competitors, or more serious customer service concerns. We also have discrete and incredibly effective ways to create and increase the exposure of positive reviews, ratings, news articles, and other media.